One thing rings true over the thousands of years, enterprises of some sort have existed: business is all about connections.
You need to have strong connections with your partners, customers, employees and really anyone else your business affects. Very often this comes down to speaking the same language as them- whether literally or metaphorically. In today’s global economy it is more important than ever to understand your audience and make an effort to communicate with them in a language they respond to.
They say that language is the key that opens up a new world. However, if you aren’t skilled with words or learning new languages, do not panic. There are many services available that can assist you in making your business’s content relevant, relatable, and most importantly correct and precise. From translation teams, to branding experts, there’s help out there, and all you need to do is reach out for it.
- Communicate Crucial Information
Chances are that if you are a manufacturer of any kind, some of your products may be sold abroad. This is a fantastic way to increase your brand awareness, exposure, and profits, however, it also means you need to prepare yourself for this time. Depending on your industry, you’ll find that you are more competitive if you translate all your marketing and instruction materials to the local language your products are being used or sold in. In some cases where very technical terms are used, a tested team of technical translation and engineering translation services experts might be needed to communicate essential operational information.
- Connect with Your Audience
With a global market in place, you have many more competitors now than you would have had a dozen or more years ago. That means you need to develop a brand image which your customers can trust and identify with. This is often achieved through content marketing, an essential component of which is a unique tone and message. Don’t be afraid to target a specific audience through your language and choice of wording- it might just be what makes you stand out! There is also a variety of opportunities to tailor your language to the medium through which you are communicating with your audience: be that a YouTube video, your website, or even Facebook.
- Maintain a Professional Demeanor
When it comes to the written word in business, mistakes are simply unacceptable. You won’t find big companies like Kraft, Apple, or Microsoft making spelling mistakes in their marketing materials, their manuals, or their packaging. Using language correctly, in a manner that is appropriate and correct both in terms of grammar and spelling, is an essential part of being taken seriously as an enterprise. Therefore, edit, proof check, edit, and proof again. If you are communicating in a foreign language or even aren’t comfortable writing in your native tongue, it might be worth hiring a professional content writer to ensure you are hitting the nail on the head in terms of tone but also correctness of writing.
Language is a tool that businesses use to open new markets and connect with their customers, even local ones. However, it can also be part of your demise if not taken seriously. Remember that all your content should be clear, correct, and consistent in its tone and voice. Otherwise you can run into a public relations problem that could cost you not only future customers, but your entire company.
Even if your business is only a side project meant to pad your income, take language seriously. Who knows, it might grow to become more than just that, and you’ll have your mastery of language and your hard work to thank for it.
While some have the opinion that music is a luxury for the rich, history has proved otherwise. There are many genres of music such as jazz, blues, tango, and more which originated from a marginalized portion of society. Music is something that we all enjoy and plays an integral part of our everyday lives, however many of us disregard it as a real career or investment opportunity.
It’s true that as a musician, it’s difficult to shine on the global stage and it takes a lot of training, networking, and sheer luck to “make it”. However, though there’s only so much room at the top of the music food chain, there is still plenty of opportunities in the local scenes to not just make a decent living, but also have a lifestyle full of passion and fun. There are also less direct ways to make a profit thanks to your investment in music- are you ready for all the options?
Boost Your Productivity
An album or subscription to a playlist service doesn’t have to be a great expense, however it can bring magical effects to those thrive in musical environments. Whether you are a designer who is inspired by the right tunes, or an accountant who needs a beat to get through tax season, your investment in the music industry can bring you plentiful returns, even if they are not in the form that you expected. An increase in yield of whatever you are doing, whether for your own financial gain or that of your employer, is always a welcome change.
Start a Music-Based Business
You don’t have to be a musician to benefit financially from people’s love of music. There are many business opportunities created in this field, from equipment rental, recording services, music lessons, or even musician management. Some might aspire to attend a music production school that offers diplomas in analog and digital recording and engineering, and assist musicians in attaining their dreams. All of these ideas require an initial investment of time and money, whether for education, equipment, or marketing, however the payoff can be definitely worth it, as you spend your time in an industry that you love and make a salary with which to support yourself and your family.
Become a Promoter/Investor
Many bands starting out have little funds to put into promoting themselves and their music. They often look for record labels for help in getting recognized. However, if you would like to take a more active financial role in the success of an up-and-coming band, you can invest in their band, just like you would into any startup business. Give them the money for branding, recording, touring, and more, and see how their work gains value and recognition in the music scene. Now consider the revenue a large-scale concert could raise- as a primary investor, this could mean a return on your primary investment into this project. It could be a very risky move, from a financial perspective, however, if it is your passion and you want to be involved in the music industry, this might just be the best way for you to do it.
The music industry is like any other, and there are always lucrative ideas to be pursued. Just because it is an art-based field, it doesn’t mean that you should step back from taking advantage of the money to be made when investing correctly. Whether in a minimal way, like purchasing an album that inspires you to be more productive, making it the core of your business, or searching and supporting talent in a more involved manner, music can become your livelihood. What sets the music industry apart from others is the passion behind it, and that’s something you can be a major part of.
No one likes paying taxes. The only thing worse than paying taxes is knowing that they are being spent unwisely, into services and projects with bring very little, if any, value to residents or you personally.
Today municipalities, like us, have to find ways to deliver their mission within the limited budget that they have to their disposal. More and more things are being downgraded from federal to state, and now from state to municipal with the tax division staying roughly the same. So how are cities today coping with an increasing mandate while having the same funds?
They are forced to be crafty.
One way is to increase controllable revenue by raising property taxes, while another way is to cut the fat on services and more.
The first is not as appealing as the second because high property taxes can also drive residents out of the area and into cheaper places to live. With a highly mobile population, people are willing to get up and move if the conditions don’t suit them. This makes municipalities hesitant to simply increase their taxes. Quite the opposite, many end up lowering them to stimulate development by investors and individuals who are drawn by the lower cost of living but potentially high level of satisfaction and quality of life.
Outsource to the private sector
Everyone wants to have a cushy city job. Why not? A nice pension, decent hours, good pay, are all things that we can easily get used to. However, it’s your tax dollars which are covering all those benefits, including those trips to the watercooler and the budget for throwing baby showers at work. Nowadays, many municipalities are decreasing their staff levels and outsourcing when possible. The private industry is traditionally the better bang for your buck, as they have to keep their prices competitive to gain clients in this market. They are also more accountable when it comes to the quality of their work, meaning that you get more done at a lower price and with better results. That we can all understand. That’s why you’ll find fewer and fewer city-owned landscaping trucks, while maintaining roads has been outsourced to experts in road marking services, line marketing, car partk markings and warehouse line marking.
Invest into revenue-making projects
Never before have cities felt the pressure to generate revenue like they do today. Every decision they make has to bring a revenue generating aspect to the table, even if maybe the effects are not immediate. So if by building a stadium they can attract large concerts, sporting events, and more, then they would be more willing to create the potential for direct and indirect revenue than, for example, add a new playground to a run-down park. Unfortunately, this can also mean that the funding for important but non-revenue generating services like welfare or support for families dries up. It’s all about balancing the needs of the individuals living within the municipality.
Promote Citizen Involvement
When the city asks for people to get involved and gives them more leeway with certain projects, be they beautification, historical restoration, or social justice, it means that they can lay off the gas and transition into the role of liaison rather than main planner. By giving local organizations more power, municipalities have a chance to disengage themselves and act as supporters, meaning less of a staffing and financial obligation than if it were strictly up to them.
If you feel like your municipality is spending tax dollars the wrong way and aren’t employing the popular methods outlined above, it might mean that it’s high time for you to voice your concerns. American debt is mounting, and we are all part of the potential solution by becoming involved in our communities.
Why is it that people are willing to pay a contractor thousands of dollars to redo their kitchen or bathroom, yet have a hard time justifying investing into landscaping? Though it’s true that in many places the outdoor space is only utilized half of the year, a lovely patio, deck, or garden can add a lot of value to your home and an increase in your customer base when running a business like a restaurant or café.
Some think that it’s something that they can do themselves, and while planting a few bushes or flowers doesn’t seem difficult to do, there’s a lot more that a professional service offers than you would initially think.
- Overall Design
Most landscaping services to homes and businesses offer custom designs to fit your vision, setting, and budget. They spend a lot of time thinking and dreaming of outdoor spaces and could offer you something that you didn’t even know could exist in your own personal or business property. A professionally designed plan will also be able to help create a more realistic price estimate, a base for project timelines, and even a phasing plan.
- Horticulture Background
Every landscaping team will have an expert on plants. He or she will know exactly the type of soil conditions, sunlight, and watering regime a certain plant needs, along with when it should be planted, how big it grows, when it needs pruning, and what color it blooms, if it does. Based on your property and your priorities, a horticulturalist will be able to match up the right plants so that they thrive and give the appropriate effect.
- Raising the Value
Unless you are a committed green thumb and landscaping is your passion, you are unlikely to muster up the same quality of design and execution that a professional service will get you. By investing in your outdoor space, you can create an extension of the hard work you have done inside to that point. It’s true that some buyers are sold by the yard, and yours could be one of those “private oasis’s” that people are willing to pay a premium for. Even if you aren’t planning to sell in the next few years, by improving your outdoor space with a stylish and functional living space in addition to well-thought-out greenery, you could boost your own quality of life. No need to go out to a restaurant patio when your personal one is much better, not to mention the beverages are cheaper. By the same token, if you have a business that could benefit from a patio, it’s definitely a worth investment that could attract patrons from all over if done well.
Though you can ask for guidance in terms of maintenance, there is usually an option in which the landscaping company does some maintenance at regular intervals to keep your property looking as good as possible. If that’s doesn’t fit the budget, feel free to mention the need for a low-maintenance solution during the design phase. There are wonderful ideas and solutions the landscape designers can use in this circumstance.
Professional landscaping is a service worth investing in, especially if you have a small home that needs to capitalize on other aspects of the property, little or no interest in gardening, and are looking to raise the value of your home or business. During a time when people are used to being indoors for much of the day, having your own private outdoor oasis will improve your quality of life while boosting your productivity, offering opportunities for social engagements, and adding value to your property.