Online privacy is a critical issue for Internet users. When they are online, they want to be assured that their private information isn’t being used for something that it wasn’t intended to be used for. Website owners do have the right to use information collected from their own website, but they must inform their visitors the way in which they are planning to use the data that they have collected. It helps them to streamline advertising, improve content and products and even tailor-make goods to suit consumer requirements. However, consumers have rights to their privacy too, and will stop patronizing a website if they feel the business has invaded their privacy in any way. Because of this, business owners have to walk the thin line between collecting data and still respecting the privacy of their customers.
The revamped policy changed to include detailed information on how consumer information would be used, any third party affiliates the company worked with, and stipulated mandatory parental consent for children under the age of 13. It also offered consumers the choice of deleting their personal information at any time. Although this problem was nipped in the bud, the associated din in the press has not abated. Consumers are now increasingly aware of how much personal information is available online and they are concerned about their lack of privacy.
- Is the policy in plain English? Your visitors should understand the policy and its clauses. There are chances that the generated policy may have unclear English or compromised grammar.
- Does it have an opt-out clause? Customers should be given an option of deleting their account and personal information from your website.
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