I like understanding how the effective marketer works. It’s good to know how these snakes work, because if you know their tricks you are less likely to fall for them. Things like “2 for $4” deals when it doesn’t say “Must Buy 2”, means that you could just buy one item for $2, but they have implied you should buy 2 and now you are more likely to. There are tons of other examples (Macy’s revolves its entire marketing strategy around being a “promotional” store and they always have either a sale, coupon or other special deal that entices customers into the store. Really, how many 1-Day Sales can you have?), but I liked this article’s focus on the tricks of the grocery store, especially Mr. I’m-So-Hot-Right-Now Whole Foods. I think the fact that Dole has determined what color banana more people will buy is indicative of the fact that we are all spending way too much time on all the wrong things. Check it out.