The time when money meant everything is gradually passing away. Now it is era of the total informational control. Not surprisingly, a person who owns data is considered as the one who rules this world, speaking in a long-winded manner. The executives of enterprises put forward a truly serious question which the further destiny of the company relies on. Exactly, how to arrange the promotional processes and raise human awareness concerning the business affairs in a right way. Today we are going to talk about the most successful practices of advertising campaign implementation.
Outline the target audience
The audience which one aims at is enormously important. Once you find out the appropriate unengaged niche, the half of success could be guaranteed. Just look at the following example.
Nike has been oriented at the production of top-of-the-range sport shoes. Its co-founder and ex- chief executive Phil Knight mulled over the strategy of business presentation in a detailed way. Particularly, he identified that such boots could be appropriate for those who participate in professional competitions.
Consequently, their quality required the drastic increase of a price.
Advertising secrets of right promotion
Trying to prove the cost-effectiveness of the boots, Phil Knight came up with the idea to invite celebrities so as to participate in advertisement. The endorsement technique did them a favor. Nike started being associated with starry status of the elite class.
Particularly, in different periods of time Mr Knight connected the image of the company with such well-known and reputable names as Carl Lewis, Jimmy Connors, Ronaldo, Michael Jordan, John McEnroe, and others.
Having observed similar pieces of experience, we must confess that one of the most widespread mistakes committed because of ignorance is to hurl information without having thought about the consequences. For instance, if your company deals with the clothes of up-market level, there is no need to inform about the novelties the representatives of the lowest class.
The same rule works with economy-level items.
Definitely, the adverts have to be directed exactly at the places where the target audience resides.
Importance of testing
Nevertheless, the well established procedures of advertisement works will not make all the dreams come true in case there is no understanding of information technologies.
For instance, the big corporation Procter and Gamble that is specialized on production of various cleaning facilities and home care items delegates the majority of advertising duties to the research and development department that is directly connected to IT scope. The latest makes a scrutiny of focus groups, draw conclusions and sends each product to the test-marketing.
Indeed, without having a keen eye for information processes, it is impossible to stay interesting for the target audience. The advertisement itself does not work without a long-standing process of its creation, setting purposes and receiving feedback.
I recall a joke that belongs to British industrialist William Hesketh Lever who lived in the beginning of the previous century. He said, ‘Half the money I spend on advertisement is wasted. The trouble is I don’t know which half’.
Similar things sound relevant today, as well.
IT industry and ever-lasting trends
Misconceptions connected with the variety of IT decisions are also possible at this stage. From time to time people in charge of the enterprise could be aware of managing processes, however, did not know how to support IT area.
Luckily, nowadays there are a lot of companies that help to deal with such issues, for instance, we could make an emphasis on NetSuite’s sales automation software powers organizations with integrated process of project management and IT tools.
Their experts do best to maintain durable (or even timeless) course of action.